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Apple will Launch Application Privacy Tracking Tips: Improve User Transparency & Autonomy

Posted by: Fymicohuang 2021-02-19 Leave a comment

From many official announcements last year, we can learn that the Apple App Store is constantly strengthening user privacy protection, whether it is the previous hot discussion on the well-known Facebook platform advertising performance tracking related topics, or the IDFA that has been followed by everyone is about to be replaced , The protection of privacy rights involved in app implantation and tracking of user information will be increasingly valued, which to a certain extent will have a great impact on many app promotion teams. The following ASOWorld team will take a look at the relevant details with you.


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Cupertino, California-January 28 is “Data Privacy Day” and it is time to raise awareness of the importance of protecting people’s personal information online. Apple commemorates Data Privacy Day by sharing “A Day in the Life of Data,” an easy-to-understand report that illustrates how the company tracks user data across websites and apps. The report also shared how the privacy protection features of Apple products provide users with greater transparency and control, so that people have the tools and knowledge to protect personal information.


Craig Federighi, Apple’s senior vice president of software engineering, said: “Privacy means peace of mind. It means security. This means you will be in a dominant position when you deal with your data.” Our goal is to create a technology to ensure that people’s information is safe and protected. We believe that privacy is a basic human right, and our team is working hard every day to embed it in everything we do.”


“A Day in the Life of Data” helps users better understand how third-party companies track their information on apps and websites, while describing the tools Apple provides to make tracking more transparent and give users more control. The interpreter revealed the popularity of some of these practices. On average, the app includes six “trackers” from other companies whose sole purpose is to collect and track people and their personal information. 1 The data collected by these trackers has been pieced together, shared, aggregated and monetized, creating an annual value of US$227 billion for the entire industry.


Last year, as part of iOS 14 and iPadOS 14, Apple introduced many important privacy features designed to help users make more informed decisions about their data. In terms of helping users protect their privacy, there are especially two great potentials:


  • In the new privacy information section (a feature called privacy nutrition labeling) on ​​the App Store product page, Apple requires each application (including its own application) to provide users with an easy-to-view summary of the developer’s privacy practices . Every product page on the App Store contains standardized, easy-to-read information based on developer self-reported data conventions. Privacy nutrition labels provide users with key information about how the app uses their data-including whether the data is used to track data, linked to data or not.


  • Starting with Apple’s next beta version update, App Tracking Transparency will require the application to obtain user permission before it can track its data across applications or websites owned by other companies. Under “Settings”, users will be able to see which apps have requested tracking permissions and make changes as needed. With the upcoming release of iOS 14, iPadOS 14, and tvOS 14, this requirement will be widely promoted in the early spring and has already won the support of privacy advocates worldwide.


Privacy organizations praised Apple’s leadership:


Gus Hosein, International Privacy: “PI surveys of data brokers and ad technology companies show that this complex, fast-growing industry is opaque to ordinary users. Where there is a lack of transparency, exploitation thrives. Invisible and useless data collection It prevents users from exercising their rights and protecting their privacy. Apple’s nutrition labeling requires that the industry must be clear and clear, and before consumers, and tools such as App Tracking Transparency will help people assert that the invisible leakage of their data is under control. Through these benefits Praised innovation, the industry will eventually feel the pressure of change. Consumer awareness and technical solutions are an important part of the solution, but in order to prevent the cat-and-mouse game between industry participants, we need to be substantial and feasible Enforced regulations to prevent this use of data.”


Jeff Chester, the Center for Digital Democracy, said: “Apple’s new data privacy tools ensure that people have greater control over their personal information. Now, it’s the same as using third-party apps on Apple devices. Data brokers and online advertisers will have to take more responsible actions when dealing with consumers.”


Michelle Richardson of the Center for Democracy and Technology: “Many times, consumers participate in data tracking and location networks without their knowledge. These changes will help rebalance the ecosystem so that data collection Sharing and sharing are more transparent, and tracking is no longer the default setting. For consumers, this breadth of system changes is a huge leap.”


Tristan Harris of the Center for Humanities and Technology: “Today’s Apple announcement has moved the ecosystem further away from the malicious influence of secret analysis and micro-location, which has led to many of the problems outlined in “Social Dilemma.”


Industry practices such as data tracking are only the first step towards a better privacy experience. Users also need functions and controls to decide how and who uses the data. Apple has built-in privacy protection features in each of its products and services, leading the industry.


Over the years, Apple has introduced dozens of technologies to protect user privacy and help ensure the security of user data. For example, Safari is the earliest browser that can block third-party cookies by default, dating back to 2005. In iOS 11 and macOS High Sierra, Safari added Intelligent Tracking Prevention to further restrict tracking while still allowing the website to function normally. Apple introduced protective measures in 2018 to prevent the company from fingerprinting Macs-a practice where third parties try to identify user devices based on data such as fonts and plugins.


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