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Application market observation in January 2021

Posted by: lisa2020, lisa2020 2021-02-20 Leave a comment

Recently, ASOWorld’s data report summarized January’s popular application rankings, including application growth lists and application revenue lists. The data shows that the dividends of the sinking market are still there, and the economic potential of “play with you” is unlimited.

The popular app growth list shows that “Alipay” has increased its ranking by 3 places compared with the previous month, making it to the top of the growth list; 7 new apps have entered the list, of which “Tikyin Express” has increased its ranking by 31 places compared with last month, advancing this month’s app growth Top4 list.

From the perspective of application vendors, Tencent has the largest number of applications on the list, with 6 applications; Ali is next with 5 applications on the list. Among the apps on the list, photography and video apps are the most, with a total of 7 on the list; social apps have 5 on the list.

In terms of application revenue, “Tik Tok” ranks stable and still dominates the top 1 in January’s popular application revenue list. There are 2 new applications on the list, namely the game companion platform “Bixin” and the marriage platform “Zhenai.com”. All apps have social attributes.

Tencent is far ahead with 8 apps on the list, with strong strength; from the perspective of app classification, social apps have the largest number of apps on the list, with 8 apps; entertainment apps are the second, with 7 apps in total.

Judging from the ranking of popular apps in January, social apps are on the list the most, and users have higher social demands and willingness to pay at the end of the year. Major apps have launched activities related to “Chinese New Year”: in-app collection of cards to share red envelopes, shopping app “no closing for Chinese New Year”, etc. The arrival of the Spring Festival brings an opportunity for users to download and increase revenue for apps, and it also gives the Spring Festival a “New Year flavor”. Just as netizens say, although you can’t go home for the New Year, online collection cards and major apps are full of New Year flavor icons. You can also feel the strong breath of the Spring Festival.

January Hot Game Ranking: Glory of Kings is still the most profitable game

The popular game growth list shows that “Call of Duty Mobile Games” rose 4 places in a single month, surpassing “King of Glory” and topped the growth list.

In the top game growth list in January, the number of new games on the list is climbing, with a total of 16 games on the list.

In addition, from the perspective of game types, casual and action games rank top, with 5 on the list respectively; role-playing games are on the list with 4 games. From the point of view of the game manufacturers on the list, Tencent is still the biggest winner. There are a total of 8 games produced by the company on the list.

Among the Top 5 games by revenue in January, the top four games were the same as in December, with no change in rankings, and the pattern of the top game market was relatively stable. “Glory of the Kings” continues to lead the revenue list. The other 3 games are “Peace Elite”, “Fantasy Westward Journey” and “Tianya Mingyue Knife”. The fifth-placed “World Awakening” rose by two compared to December Ranking.

In the top game revenue ranking list, a total of 7 new games entered the list this month. Among them, the “Tianyu” launched by NetEase, due to the exciting gameplay, has attracted the attention of players once it went online.

In addition, the game genre with a strong ability to attract money belongs to the action game, with a total of 12 games on the list; the role-playing category ranks second with a total of 9 games on the list.

From the perspective of game makers, the revenue list is still dominated by major manufacturers. Tencent’s 13 games are on the list, and NetEase’s 7 games are on the list.

 

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