Analyze your app reviews over time In the second section of our Reviews & Ratings feature, we analyze your number of new reviews as well as the average rating left with reviews only (in the Rating...
The most popular apps and games in the US (by downloads) Number of days apps ranked in the top 50 in the categories “All” and “Games” since 2018 (US, iOS). In the United States, the current top 10 app...
Identify top countries in terms of app downloads and revenues When analyzing several countries in one category, we first wanted to know: What are the best countries in terms of downloads? When looking...
Player spending in mobile games with an Imposter theme saw a 26 times increase year-over-year in the United States during H1 2021, making it the fastest-growing game theme by revenue, largely driven b...
Table of Contents Content Strategy for Virtual Events buy app install buy app ratings android seo google play Online or in-person, is perfect. We had our peaks and valleys, and we’ve learned a ...
WhatsApp is a social messaging platform that can be used to effectively drive referrals at no extra cost. Viral referral programs depend in large part on how well your brand is able to seamlessly link...
At Branch, we understand your need to make data-driven decisions as a mobile marketer. That’s why our goal is to provide you with the highest quality data, so you can better understand and optimize yo...
There are many ways to gauge the success of a product or service, but if you want to measure performance over time, you’ll need to weigh it against an unchanging set of standards. These metrics allow ...
The app icon defines the brand and directly affects the user’s first impression of the app. If the app icon leaves a bad impression on the user, then the user may choose a competitor. So, how ca...
As we all know, an application was not built in a day. We should regard it as a very difficult task, it takes a lot of time, money, efforts. Furthermore, in fact, these are not enough. For most develo...
Although iOS has achieved widespread success in the smartphone industry, it is actually Android-based smartphones that account for most of the current market share. In 2021, more than 73% of smartphon...
Why Is ASO Important? All major players in the mobile app market are doing ASO to hold positions in app stores and win users over to their side from those who ignore optimization. Due to ASO, the app ...
In this article, we’ll talk about how monetization works in mobile gaming and what common case studies are in the market. First, we’ll look at the types of paid advertising, and then we’ll analyze spe...
Any developer or ASO specialist faces the issue of app localization. What to begin with, how to adapt your app (text elements, graphics, content) and compete outside your own territory — read in our a...
Sending web push notifications from a website is easy if you know how, but there are still challenges and limitations. To truly use push notifications optimally, you need to use web push notifications...
A Modern Marketing Map for Customer-centric Success You know that your customer is fundamental to your strategic success. At the heart of everything you do and everything your organization does, there...
Do you ever feel like you’re reading (or writing) the same old thing over and over? Whether it’s a listicle, article or review, the net is in repeat mode. For those churning out content regularly, it’...
While there are many similarities between how Gen Z, Millennials, Gen X, and Baby Boomers engage with games, there are just as many differences. In this article, we will share some high-level takeaway...
Reviews play an important role in the app store, not only guiding consumers to make installation decisions, but also allowing developers to understand what will have a positive and negative impact on ...
I personally know many such stories that how far an addiction pushes people, and I believe you may also know them. Addiction is the most notorious irrational behavior, and unless we have experienced i...
Entering the highly competitive mobile game industry can be overwhelming, so it’s important to understand what to expect from an expert’s perspective. Game development pros from Lion Studios discussed...
Entrepreneurs often overlook the power of e-commerce email marketing. Obsessed with modern trends, they make considerable investments in social media, search engine optimization, and advertising platf...
When my father was in college, a friend was blind. His friend made a deal with him-he wanted to buy a car they could share. What’s the question? When my father’s friends wanted to take a g...
Patient engagement is a wide-ranging term used to describe how consumers interact with the medical services and products they receive, including their care from health plans, and from doctors, nurses,...
If you’ve been around app development projects, you may wonder if you can use an API for mobile apps. Before we go any further, you should know the answer is yes; you can use APIs in mobile applicatio...
There are many app development companies out there, but they are not all created equal. You need to ask key questions when hiring an app developer to discern if they are the right fit for your company...
Field service apps have revolutionized work for a large number of service technicians and other professionals who work out in the field. There has been a large mobile workforce well before there were ...
New software is an exciting result of app development, but implementing new software can present a number of different pain points, which is why software implementation planning is such an important t...
Education technology conferences help bring educators and technological advancements together to better the teaching and learning experience for teachers and students. Education technology, or EdTech,...
IoT protocols and standards are essential to the overall function of IoT devices. The Internet of Things has been growing rapidly over the past 20 years, and it seems like every industry is putting th...