I’ve been an Apple user for quite some time now. One of the things I like the most about working with their devices is the possibility to connect them as if they were a single one. As one can expect, ...
With each passing day, retail companies feel the growing need to offer new and better online customer experiences. Having an eCommerce store is necessary in order to compete in the digital marketplace...
One of the fastest-growing industries in the past years is, unsurprisingly, food delivery apps. Food is an essential human need, and having your food delivered from your favorite restaurant has never ...
I had my doubts about writing an article on period tracker apps, also known as menstrual cycle apps. There are things that, as a male user, I don’t understand, and no research can help me out in that ...
If you’re developing a mobile app for Apple’s operating systems, you are likely weighing the pros and cons of Swift vs Objective-C. Luckily, this debate has already been solved in favor of Swift. &nbs...
Mobile first strategy is a web design and development approach that prioritizes the User Experience (UX) for mobile devices over desktops. With a mobile first strategy, the initial concept and subsequ...
Here’s a question that comes up every now and then: can you patent an app? Most mobile application owners usually ask whether they should patent an app, but they never really stop and question if a mo...
IoT in transportation is changing the world we live in at an accelerated pace. The Internet of Things, also known as IoT, is helping the transportation industry develop new and interesting ways to con...
Angular is a popular web app development framework, but can you make an Angular PWA? The brief answer to this question is yes, and making a progressive web app using Angular is actually not all that d...
As people stay at home around the world during the COVID-19 pandemic, online traffic has surged. People are clicking through mobile and web news alerts at 43% higher rates than they were prior to the ...
Retail and ecommerce brands are looking to capitalize on the massive mobile opportunity available with mobile apps. Recent data shows that consumers spent nearly $111 billion globally in-app during 20...
Data, analytics, and insights. These words are thrown around a lot and are often used interchangeably, however, they don’t mean the same. So, what do they really mean, and how do they relate to one an...
Recently, there have been a number of high profile mergers and acquisitions among the largest companies in the telecom and media industry. Table of Content Different strategies, but who will wi...
ASO stages of mobile application optimization. How to improve app visibility in search. ASO application optimization: step-by-step instructions. ASO (App Store Optimization) is a set of measures to im...
Everyday billions of people worldwide are searching for answers to questions on their phones or mobile devices. On the other side of the fence, organizations, publishers, and brands host thousands of ...
While push notifications are part of the mobile experience, there are structural, subtle, differences between the two dominant operating systems – Android and iOS – differences a good marketer should ...
As we kick off the new year—and new decade, woah—we decided to reminisce at some of 2021’s most interesting, innovative and inspirational mobile marketing campaigns. As marketers we always want to bri...
Every one of your customers has a story — and every interaction they have with your brand becomes a part of that story, or a step in that customer’s journey. These customer journeys are a treasure tro...
Code is the building blocks of our digital world. Coding used to be an essential skill only for jobs related to computer sciences, but today even professionals in industries like banking and media ben...
Table of contents How Delivering a Great CX Enabled Grofers to Boost their Retention by 6% buy app install buy app ratings android seo google play The Grofers Story Neighborhood corner shops, c...
It is hard to keep up with a competition you don’t know much about. That is why we want to track our competitors. We want to know what they are doing to increase app downloads and which mobile ad crea...
Rene Descartes once said that “I think, therefore I am.”. As mobile app marketers, you should say that “I advertise, therefore I am”. Without mobile app advertising, it will be difficult to build a st...
Apple has always prided itself on caring for the privacy of its customers. And their latest move continues in that direction — they’ve announced App Store Connect to help customers see what each app m...
In part two of our Reimagine Growth webinar series, Simon Baptist, Director of Business Development at Branch – EMEA and Aniket Sinha, Partnerships Manager, India and SEA at Branch talked about the to...
Consumer interest in Fintech apps was strong ahead of the pandemic. Consumers accessed finance apps over one trillion times in 2019, eager to improve their financial wellness and increasingly comforta...
While people all over the globe were busy canceling their travel and other plans for 2020 (for reasons we are all-too aware), airasia joined the league of ‘super-apps’ in South-East Asia. Coined by Bl...
In recognition of International Women’s Day, we wanted to spotlight some of the remarkable women in marketing that we have had the pleasure of working with. One of these women is Meera Iyer, former Me...
So you’ve built the next big mobile app… well done! The next step is to get it in front of as many people as you possibly can. However, if you haven’t considered accessibility thoroughly enough in yo...
The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents, access to healthcare is limited. Challenges in urban areas include heavy ci...
Finance + tech = an exciting, evolving industry that everyone is talking about in 2021. The further adoption of digital payments and increased demand from financial services to implement the latest te...