With the explosive growth of mobile devices, opportunities and competition in the application market have become increasingly fierce. In the two mainstream markets of Apple App Store and Google Play Store, thousands of applications and games are released every day. The opportunities brought about by the huge market potential will only be left to the prepared promoters. Here we are going to talk about some of the operation and promotion work that needs to be paid attention to before and after the release of a new app. Only through some effective promotion channels and the app store optimization can your app be found by your potential customers in the app market, which full of competitors, and then be improved the exposure.
3 effective App promotion channels
Marketing articles promotion
The marketing and promotion articels for advertisment is the best choice for small and medium-sized enterprises to rely on for development and external promotion at this stage. The promotion of advertisment articles can drive the rapid growth of enterprise sales. What is created through advocacy marketing is the corporate brand value, which brings customers more sticky than general promotion methods. If your product or service is good, the word-of-mouth communication of customers will bring more sales.
Forum promotion means that companies use forums, such as online communication, to release information about their products and services through text, pictures, videos, etc., so that target customers can have a deeper understanding of the company’s products and services. Eventually reach the network marketing activities that promote the corporate brand and deepen market awareness.
Successful forum promotion is like the source of nuclear fission. Hundreds of millions of netizens freely express their personal opinions and opinions on the forum, and the wave of people’s speech through the Internet can often produce effects similar to the spread of viruses or even mountain torrents. Therefore, the forum It is regarded as a “new marketing media” and has a strong marketing advantage of low input and high output.
When your application is not well-known in the initial stage, choosing some online advertisements to increase visibility and attract more natural users will play an important role in the early promotion of your application.
1. What is Online Advertising?
Online Advertising is an advertising operation that uses advertising banners, text links, and multimedia on a website to publish or publish advertisements on the Internet and deliver them to Internet users through the Internet. Online advertising, with its low price, accurate statistics, interactive communication, spanning time and space, and vivid graphics, is infiltrating all aspects of modern life at a rapid pace, presenting fascinating online business opportunities.
At present, the market for online advertising is growing at an alarming rate, and the effectiveness of online advertising is becoming more and more important. It has become the fifth largest media after the traditional four major media (TV, radio, newspaper, and magazine). According to statistics, global mobile advertising spending is rising rapidly. After doubling in 2013, it is expected to continue to rise sharply in 2014.
The report said that last year’s global mobile advertising expenditure was 17.96 billion US dollars, an increase of 105%. This year’s global mobile advertising expenditure is expected to increase by 75.1%, reaching 31.45 billion US dollars, accounting for about a quarter of this year’s global digital advertising expenditure.
2. Online advertising media selection strategy
The so-called online advertising media selection is the determination of the site you want to publish information, and even the determination of the specific page location. Different sites have different audiences, so the choice of media has a great influence on the final effect of online advertising.
Advertising media selection strategy:
- Have a high target audience ratio;
- Have high brand awareness and form complementary brands;
- The loadability of advertising performance;
- Monitoring of advertising effects.
3. Scope of media selection
- The relevant channels of the integrated portal website, using the advantages of large traffic of the integrated website to increase brand awareness and product awareness in a short time;
- Community websites, using the audience concentration characteristics of these SNS websites that are popular among community members, supplemented by high-frequency advertising, can deliver advertising information to precise target audiences in a targeted manner, effectively increasing the advertising reach rate;
- Major forums, which are the main websites for netizens to express their opinions. It is easy to form a strong “voice” on a certain product or company in the community, thereby guiding consumers’ consumption choices.
Advertising format determination strategy
The specific forms of online advertising include newsgroup advertising, banner advertising, game advertising, background brand advertising, communication advertising, pop-up advertising, banner advertising, etc. There are many forms of online advertising, and each form has its own characteristics and strengths. Therefore, choosing an appropriate advertising form is important for attracting Internet visitors, increasing browsing rates, establishing corporate and product images, building reputation, and encouraging potential customers to buy Plays an important role.
- Choose the form of online advertising according to advertising goals.
If the company’s advertising goal is brand promotion, it can choose banner ads, button ads, etc.; if the company’s advertising goal is to establish a corporate image and product reputation, it should use microsite ads and homepage ads; if the company’s advertising goal is product promotion, choose Traveling advertising.
- Choose the form of online advertising according to the advertising object.
If the advertising target is mainly young people, you can choose to use interactive game interactive advertisements; if you are loyal customers of the company, choose to make screen saver advertisements or wallpaper advertisements.
- Choose the form of online advertising according to the advertising budget.
If the budget is sufficient, you can choose to use rich media advertising, and the budget is tight, choose text link advertising.
- Choose the form of network broadcasting according to competitors.
In general, what form of online advertising is used by competitors, companies should also adopt corresponding forms of advertising, and it is best to be innovative, so that they are innovative and attractive.
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