1. Question: What is a Offer Wall?
Answer: The principle of the offer wall is an advertising platform that displays various demo tasks (download activation, registration, comment, fill in the form, etc.) in an app, and guides real users to complete various demo tasks to obtain trial rewards. Through the offer wall, we can achieve the following two points:
(1) ASO: APP is found and downloaded by real people searching keywords, which can improve their ranking in keyword search results.
When APP needs to optimize a certain keyword, for example, iQiyi wants to improve the ranking of the user’s search keyword “movie”, it can be achieved through the point wall.
(2) Rushing to the top list: App will rise in the ranking after the number of downloads increases.
(3) Reviews: After the APP is downloaded, users can give praise and improve product ratings.
(4) App for registration, filling in forms and other requirements can be promoted on the points wall
2. Question: Professional words about equipment identification:
Answer: IDFA: IDFA-identifier For Advertising is set for advertising, which is unique for each device and can be turned off by the user.
IDFV: Developer identifier (identifier for vendor) can be obtained by developers.
MAC: (Media Access Control or Medium Access Control) address, freely translated as media access control, or physical address, hardware address, used to define the location of network equipment. Theoretically unique.
IMEI: International Mobile Equipment Identity, is the international identity code of mobile equipment, which can be modified by external programs. (Both Android and iOS)
Generally, idfa is used as the unique device identification for advertising.
3. Question: What is ASO optimization?
Answer: App Store Optimization (ASO) is the process of optimizing mobile apps basic metadata to improve the App visibility in App Store. About 65% people will download app through search keywords. Optimize the app with ASO skills to acquire more and more organic users.
ASO optimization, or App Store Optimization, or application store search ranking optimization for short, is used to improve the APP ranking in the search results of the application market and increase the download volume of APP.
4. Question: Why do ASO optimization?
Answer: Apple’s official data shows that more than 80% of users search for apps by searching in the app market, so aso optimization is currently the best way for CP to acquire new users.
5. Question: Special words for APP advertising:
Answer: CPA: cost per action according to the actual effect of advertising, currently generally refers to download activation.
CPT: cost per time, where CPD: cost per day.
CPM: cost per mille display cost per thousand people, generally on-screen advertising, banner, for example, the unit price of an advertisement is 10 yuan RMB/CPM, which means that every thousand people see the advertisement, the charge is 10 yuan RMB.
CPC: cost per click, cost per click, iOS CPC unit price is about 0.5 yuan RMB; Android cpc unit price 3 yuan RMB.
RTB: real-time bidding mode.
CPS: Cost per sales calculates the effect according to the actual number of goods sold. E-commerce is more common, and each transaction is divided into CPS.
6. Question: Common phrases in the APP industry:
Answer: Developer: Also called CP, which is the acronym for Content Provider.
Issuer (operator): the product developed by the agent CP.
IP: Intellectual property of intellectual property. In layman’s terms, it is the copyright of the game material.
Channel: A company that has users and can distribute traffic can become a channel. All platforms that can acquire users can be called channels.
APP: short for application, namely application.
SDK: Software Development Kit, that is, software development kit. SDK is a functional module provided by the channel that integrates user login, recharge channels, community functions, social sharing functions, and data background statistics. This functional module CP must be implanted In your own app, after accessing the SDK, the CP and the channel must test the SDK package, and only after the test can it go online.
API: Application Programming Interface. In order to use the other party’s function, simply confirm.
IPA/APK: The iOS APP file format is ipa, because iPhones are divided into jailbroken and non-jailbroken, and the APP file downloaded by jailbroken mobile phone users is the ipa package. The file format of the Android system is APK, so when it comes to Android games or APP packages, it refers to APK packages.
7. Q: What are the simulation activation behaviors? What can we achieve?
Answer: The simulation activation includes the following blocks:
1) Activate the simulation degree;
2) Simulation degree of key parameters:
- Retention rate
- Online Time;
3) Hardware equipment parameters:
- Imei number;
- MAC address;
4) Simulation degree of user behavior mode;
5) Group characteristics.
In theory, it can be copied. But in practice, no more simulated operation has been found.
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